Sweden supplants Denmark at top of the 2010 digital economy rankings
(formerly the e-readiness rankings)

Key developments:

• Nordic countries excel, taking four of the top six places, with strong performance across all fronts
• Finland, Taiwan, South Korea and Taiwan register strong advances
• Asia's digital leaders outperform Europe and North America in new broadband quality indicators

Previously known as the "e-readiness rankings", the Economist Intelligence Unit’s annual technology benchmarking study enters its second decade of existence with a new name—the "digital economy rankings". Individuals and organisations across much of the globe now connect to the Internet and telecommunications networks on a regular basis, and "connectivity" is no longer an exclusively rich-world luxury. The 70 countries in the rankings may thus be said to have achieved a state of “e-readiness”. The study's new title reflects the gradual shift of countries' digital priorities from simply making ICT available to the population to maximising its use for economic and social benefit.

To make better use of the rich applications and services now available, people's access to the Internet and telecoms networks must be of increasingly high quality. For this reason, the rankings model now assesses the quality of countries' broadband and mobile access (based on existing fibre and 3G connections), in addition to their prevalence. This addition has affected the fortunes of the top-ranked countries: several in Europe and North America suffered a decline in their scores—and some a fall in the table—as their high-speed networks are in need of further development. Asian countries which have invested heavily in next-generation networks, on the other hand, moved up the table (see below).

However, according to Denis McCauley, the Economist Intelligence Unit's Director of Global Technology Research, "Strong digital development requires concerted action and progress across many fronts." This year's leader, Sweden, and most of the other top-tier countries boast, along with high degrees of connectivity, stable business and legal environments; strong educational and cultural drivers; supportive government ICT policies; and, partly as a result of all the forgoing, active and growing use of digital services by individuals and businesses.

Since 2000, the Economist Intelligence Unit has published this annual digital ranking of the world’s largest economies, using a model developed in co-operation with the IBM Institute for Business Value.

The above and other key findings of this year's study are highlighted below:

• Nordic countries excel in most digital economy areas. Sweden dislodged this year the perennial "e-readiness" leader, Denmark, albeit by a narrow margin. Finland and Norway are also among the top six digital economy countries in 2010, the former advancing six places mainly on the strength of improved performance in indicators measuring the use of online services.
• Asia’s digital leaders outperform the rest on quality. Taiwan, South Korea and Japan all advanced strongly in the rankings, partly thanks to high scores—relative to the rest of the world—in broadband and mobile "quality". Their high fibre density, for one, is testament to these countries’ ability to execute on their digital agendas.
• Broadband is becoming more affordable across the globe. In 49 of the 70 countries in the rankings, the monthly fee charged by the main broadband provider amounted to less than 2% of median monthly household income in 2009. This was the case in 42 of the 70 countries in our 2009 study, and only 33 countries in 2008. Affordability has advanced strongly in developing countries such as Vietnam and Nigeria.
• There is more evidence that the digital divide is narrowing. Where 5.9 points (on a 1-10 scale) separated the top-ranked country from that of the bottom ranked in 2009, the gap narrowed to 5.5 points in this year's study. This is partly due to the above-cited model changes which, in “raising the bar”, have had a larger dampening effect on the scores of top-tier countries than on those further down. As in the case of broadband affordability, however, lower tier countries are making up ground in a number of areas.

Digital economy rankings 2010: Beyond e-readiness
is available free of charge at
www.eiu.com/sponsor/IBM/Digital_economy_2010

Note to editors

Methodology: How the scores were derived

Over 100 quantitative and qualitative criteria, organised into six distinct categories, feed into the digital economy rankings. The six categories (and their weight in the model) are connectivity and technology infrastructure (20%); business environment (15%; the nine indicators used here summarise the 74 sub-indicators covered by the Economist Intelligence Unit’s business environment rankings); social and cultural environment (15%); legal and policy environment (10%); government policy and vision (15%); and consumer and business adoption (25%).

The data used in the rankings are sourced from the Economist Intelligence Unit, Pyramid Research, the World Bank, the World Intellectual Property Organisation and others. We are also grateful to the United Nations Department of Economic and Social Affairs (UNDESA) for their permission to incorporate the country scores from its "e-participation index" (from the UN e-government survey) in our model.

Qualitative criteria are assessed by the Economist Intelligence Unit’s extensive network of country experts, and their assessments are reviewed by our top economists. For more information on the methodology, please refer to the appendix of our white paper.

For further information, please contact:

Economist Intelligence Unit
Joanne McKenna, press liaison, +44 (0) 20 7576 8188 or joannemckenna@eiu.com
Denis McCauley: +44 (0)20 7576 8237 or denismccauley@eiu.com

IBM
Linda Hanson Hunt: +1 (914) 766 2015 or lindah@us.ibm.com

About the Economist Intelligence Unit

The Economist Intelligence Unit is the business information arm of The Economist Group, publisher of The Economist. Through our global network of more than 650 analysts and contributors, we continuously assess and forecast political, economic and business conditions in 200 countries. As the world's leading provider of country intelligence, we help executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies. Follow us on www.twitter.com/theeiu

About the IBM Institute for Business Value

The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities. The Institute is comprised of consultants around the world who conduct research and analysis in 17 industries and across functional disciplines including human capital management, financial management, corporate strategy, supply chain management, customer relationship management and business analytics and optimization. For more information visit www.ibm.com/iibv.